Boutique UX expertise with the flexibility to adapt, move quickly, and deliver exceptional end-to-end CX solutions.

Small by design.Built for impact.

Gladiator TennisFrom identity refresh to digital growth Global seed companyAI-accelerated UX: the right product, faster EgenTurning powerful technology into usable experience Work in progressCurrently designing what’s next

The studio in numbers

Experience built in

Senior practitioners

A boutique team with founder involvement and a trusted network that scales to fit the work.

Two-week sprints

Consistent velocity

Two-week cycles create momentum, surface feedback early and keep decisions moving.

Six capabilities, one roof

Bespoke solutions

Chosen to fit the problem rather than applied as a fixed recipe.

Women owned

Founded in Chicago

AI accelerates the work. Expertise directs it.

Capability that compounds

Built to last

Reusable components, scalable systems and AI-enabled practices make the next thing easier to build.

Workshop design & facilitation

Custom sessions built backwards from the decisions and outcomes you need.

Experience design

From early concepts to polished UI, we make complex experiences feel simple and intuitive.

Behavioral insights

Evidence of how customers actually behave, so decisions stop being guesses.

Service blueprints

What customers experience, connected to the people, processes and systems behind it.

Product strategy & assessment

We uncover what’s working, where the opportunities are and what to prioritize next.

UX advisory & enablement

Senior guidance that strengthens UX decisions, practices and ways of working.

The goal isn't dependency on shUX. It's a stronger team because we were there.

Direct

We work for you. End-to-end CX solutions, from strategy development through experience execution.

White labeled

We work as you. A seamless extension of your team — working within your process, tools and brand.

Embedded

We work with you. UX expertise alongside your team — bringing the right guidance and support at the right time.

Their words, not ours

What changed, what worked and what lasted — straight from the teams we partnered with.

See this in action →
shUX has designed everything our players and organizers touch at Gladiator for the past two years — onboarding, data visualization, activity logging, the works. They learn the product like insiders, move fast without cutting corners, and every design review makes the product better, not just prettier. They’re also ahead of the curve on AI — they embrace the latest tools to compress the path from design to production without sacrificing quality. They’re a true partner, not a vendor. I’d recommend them to anyone building a serious product.”
J Schwan, Founder & CEO · Gladiator Tennis
J Schwan

Aww shux, thanks for your interest in us.

Meet the founders
Jess Hiltrop

Jess Hiltrop

Co-founder

Likes strategy, color and talking things through. Morgan occasionally reminds her that not everything needs all three.

Morgan Sweet

Morgan Sweet

Co-founder

Started out designing windows on 5th Avenue. Still prefers everything—including Jess's ideas—in black and white.

Thanks, we’ve got it.

We’ll follow up by email to find a time to connect.